Mobile
Media Training
miMedia
are available to deliver bespoke learning lunch,
half day and full day Mobile Media Training workshops
for your organisation. The workshops will provide
an injection of knowledge for teams and individuals
who would like to know more about mobile. Each workshop
is delivered in easy to understand modules and can
include team building and hands on exercises that
enable attendees to explore services on different
devices.
Who's
it for?
Broadcast
Media, Entertainment, Advertising and Retail companies,
or in fact anyone who would like to know more about
mobile, it's current and future opportunities. Suitable
for marketers, producers and managers to boardroom
members, each course can be tailored to your requirements
and will feature the core things you need to know
about.
Modules:
-
Introduction to Mobile: We discuss all
the things you need to know about mobile, we'll
explain the difference between 2G, 3G and Wi-Fi,
explore mobile devices and mobile content.
-
Mobile Showcase: We
show you the latest developments in mobile content
and services, we'll demonstrate and discuss a
selection of new wapsites, applications and widgets.
- Explore
Mobile: Get
hands on experince with different handset types,
complete challenges and tasks, explore new services
on various phones.
- Mobile
Advertising: Gain
a firm understanding on how mobile can be used
within the context of advertising, we'll discuss
how it works and demonstrate some innovative campaigns.
- Monetising
Mobile: Learn
how mobile content and services can be monetised,
we'll highlight some of the commercial models
and billing options for generating revenue.
- Research
and Insight: We'll present the latest
findings from our own and industry research, you'll
find out what people are doing with their mobiles
and when.
- Future
Technology: A peek at the future of Mobile,
get an understanding of what's coming next including
RFID/NFC, Image and Voice recognition, Android
and more.
- Team
Building: Why not come up with a new
mobile proposition via a facilitated exercise
utilising Brainstorming, Mind Maps, Visual Thinking,
and Problem Solving techniques.
Who
delivers it?
Workshops
are primarily delivered by Mark Bamber with team
building exercises facilitated by business coach
Brigid Rennell. Mark is an experinced media trainer,
he has developed media training programs for the
BBC and has presented as a key note speaker at industry
events in Europe and Australasia. Additional industry
experts, speakers and presenters are available upon
request. |
